Lions Australia is pleased to announce its new television campaign – ‘#MoreThanSausages’.
Produced and filmed by multi-award-winning agency, ‘Good Eye Deer’, the new campaign showcases the breadth of work Lions do in their communities and how they help real people – through disaster relief and recovery, medical research, youth programs and more.
The commercial is centred around the scene of a barbecue – a common fundraising activity for many Lions Clubs. But it is what happens after these barbecues that truly matters. From supporting the leaders of tomorrow through our youth programs, to rallying together in times of natural disaster, Lions Serve – much more than sausages.
The new campaign is particularly significant as Lions Clubs around the world celebrate 100 years of service this year, while Lions Australia marks 70 years since its first Club formed in Lismore, NSW.